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This piece was created for a class at Columbus College of Art & Design. The objective of this project was to re-target a marketing campaign to a new audience. My partner and I chose to target 50-70 year olds who may not be up-to-date on the latest technology, but stay active and need a way to share their experience. The pieces featured are TV-spots and YouTube ads that I created to share our message.
GOPRO VIDEO ALBUM TV SPOT
This commercial concept is meant to advertise the GoPro Video Album App designed for AppleTV. The video depicts a grandmother and granddaughter experiencing their first time in a go-kart. This authentic memory is what the GoPro Video Album App is all about. The app serves as a vehicle for sharing wonderful experiences like this one with friends and family.
GOPRO CAMPAIGN TV SPOT
This commercial was meant to promote our GoPro campaign to our target market (50-70 years.) This couple fits the characteristics of our target audience because they live active lives and know how to have fun. The tagline for this campaign was "Capture the thrills of life," this TV spot conveys that feeling.
I art directed, shot, and edited this commercial.