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This piece was created for a class at Columbus College of Art & Design. The objective of this project was to update an existing small company's brand as well as launch a marketing campaign to bring in more customers. Aquatic Adventures is a full-service aquatic facility in Hilliard, Ohio that specializes in swimming and scuba diving.
After updating the brand identity, my objective was to draw in new consumers. From my research, I noticed that most of the current customers at Aquatic Adventures are repeat visitors and are already part of the Aquatic Adventures community. To solve this problem, I created a marketing campaign based around the question "Why do you dive?" The purpose of this campaign was to share the exciting stories of scuba divers and encourage viewers to come into the shop to take a class and try it out.
BRAND IDENTITY
THE "WHY DO YOU DIVE?" CAMPAIGN
SOCIAL MEDIA PHOTO CONTEST